Clinic reviews

My Auris Dental Clinic, Ho Chi Minh City: clinical review

A five-category clinical assessment of My Auris Dental Clinic, Ho Chi Minh City: a cosmetic-dentistry-focused boutique with heavy veneer marketing on Vietnamese social media and a primarily local-celebrity influencer audience.

Disclosure. My Auris Dental Clinic is not a commercial partner of this publication. SmileJet and Picasso Dental Clinic are affiliated with this publication and are disclosed at /disclosures/; neither has any relationship with this clinic. This review was produced without payment, accommodation, travel, equipment, or any other consideration from the clinic or any affiliated entity.


⚠ Clinical finding: CONCERN
Overall finding: CONCERN. My Auris is a cosmetic-veneer-focused boutique with heavy presence on Vietnamese social media: TikTok, Facebook, and Instagram before-and-after content featuring local celebrities and influencers. The clinic’s marketing model is built around high-volume veneer cases (10-veneer, 16-veneer, 20-veneer smile makeovers) at price points that appeal to aspirational young Vietnamese patients. The publication notes two related concerns. The first is the standard publication-of-evidence gap: no published Certificate of Practice (CCHN) numbers for named clinicians, no published operating-licence number, no independent quality accreditation, no PubMed publications. The second is specific to the cosmetic-veneer scope: marketing that emphasises smile-makeover transformation without published informed-consent protocols around the irreversible enamel reduction required for porcelain veneers raises the same issue the publication has documented in prior clinic reviews on this scope. A patient considering a 16-veneer or 20-veneer smile makeover at a boutique whose marketing surface is dominated by celebrity outcomes should ask specifically about the tooth-preparation protocol, the predicted longevity of the restorations, the failure-mode disclosure, and the long-term maintenance burden.

What this review covers

This is a desk review: no site visit, no patient interviews, no access to clinical records. Every finding is sourced from publicly accessible primary sources.


Category 1: Clinical governance and practitioner registration

Finding: CONCERN.

The clinic does not publish CCHN numbers for any named clinician on the consumer-facing site. The operating-licence number for the clinic site is not published. The MOH register at cosonguoihanhnghe.moh.gov.vn was inaccessible from outside Vietnam at the time of this review. This is the same gap pattern documented across the series.


Category 2: Procedure-specific competence evidence

Finding: CONCERN.

Porcelain veneer restoration is an elective cosmetic intervention with documented failure modes: debonding, marginal staining, chipping, recurrent caries at the gingival margin, and pulpal complications from the tooth-preparation step. The peer-reviewed literature on porcelain veneer survival reports five-year survival rates that vary by ceramic system, preparation depth, bonding protocol, and patient parafunctional-habit profile. A clinic that markets 16-veneer or 20-veneer makeover cases at high volume without published five-year and ten-year recall data, attached to the named ceramist and the specific ceramic system, is asking the patient to assume the long-term outcome is acceptable. The publication did not locate a peer-reviewed publication under the named principal’s name on veneer outcomes.

The irreversibility of veneer preparation is the load-bearing informed-consent point. A patient who receives porcelain veneer preparation on 16 anterior teeth has, by the act of preparation, committed those teeth to lifetime restoration. There is no return to native enamel. The clinic that markets this procedure to a 25-year-old patient is asking that patient to accept a maintenance burden across the next 50 years of her life. The publication did not locate a written informed-consent document or representative consent process on the consumer-facing site.


Category 3: Infection control and sterilisation

Finding: CONCERN.

Standard infection-control language and equipment photography. No JCI accreditation, no AACI accreditation, no ISO 9001 certificate with issue date and certification body has been published.


Category 4: Continuity of care for international patients

Finding: CONCERN.

The clinic is not primarily marketed to international patients. An international patient who reaches this clinic via social-media discovery should understand that the post-treatment maintenance burden of a multi-veneer case (recall imaging, occlusal-splint monitoring, recurrent-caries surveillance at the gingival margin, debonding-repair access) requires ongoing access to a dentist competent in porcelain-veneer maintenance. That is not a routine general-practice scope. A patient who returns to Australia, New Zealand, the UK, or the US after a 16-veneer case will need to identify a home-country dentist willing to take on the maintenance of a foreign-placed case. The publication did not locate a published written transfer-of-care protocol on the consumer-facing site.


Category 5: Corporate and ownership transparency

Finding: CONCERN.

The operating company’s enterprise registration number, named legal representative, and registered share capital are not published. The consent-attribution standard for the celebrity before-and-after photography is not documented: the publication did not see a published written-consent process for the use of identifiable patient photography in marketing.


What a patient should verify before booking

  1. The named principal’s current CCHN number, issuing Ho Chi Minh City Department of Health authority, registered scope, and renewal date.
  2. The operating licence number for the clinic site and the issue date.
  3. For any multi-veneer case: the named ceramist or laboratory, the ceramic system, the tooth-preparation protocol (minimally invasive, conventional, no-prep), the written informed-consent document covering enamel-reduction irreversibility, the five-year and ten-year warranty term, and the warranty issuer.
  4. Published recall-cohort outcome data, attached to the named ceramist and ceramic system, with sample size, follow-up window, and failure-mode breakdown.
  5. The signed patient-consent process for any before-and-after or celebrity-endorsement photography that may be used in marketing.

Sources

  1. Vietnam Ministry of Health: Certificate of Practice public register.
  2. Wikipedia: Veneer (dentistry).
  3. Australian Government Smartraveller: Vietnam travel advice.
  4. Services Australia: Reciprocal Health Care Agreements.
  5. PubMed: porcelain veneer survival literature search.

How to cite this article

Permalink: https://ritamaloney.com/editorial/clinic-reviews/my-auris-dental-clinic-ho-chi-minh-city/

Maloney R. My Auris Dental Clinic, Ho Chi Minh City: clinical review. The Maloney Review. 21 May 2026. https://ritamaloney.com/editorial/clinic-reviews/my-auris-dental-clinic-ho-chi-minh-city/